Privacy Policy

Last updated: 29 October 2026

This policy explains what personal information R&M Rentals Ltd collects through our website, rmtv.co.uk, and when you apply to rent from us or pay your account; why we need it; who we share it with; how long we keep it; and your rights.

Who we are

R&M Rentals Ltd is the controller of your personal information. You can contact us at:

• 97-99 Worton Road, Isleworth, Middlesex TW7 6EG
• sales@rmtv.co.uk
• 020 8560 5331

Rental applications

When you apply online we collect what you enter on the application form:

• your name, date of birth, phone numbers and email address
• your marital status, and your maiden name and partner's name if you give them
• your current address, previous address if you've lived at your current one for less than 3 years, whether you own or rent your home, and your landlord's details if you rent
• whether you're on the electoral roll and have contents insurance
• your employment, employer or accountant details
• what you'd like to rent and how you heard about us

We use this to assess your application and, if it's accepted, to set up your rental agreement. We do this because you asked us to consider renting to you (taking steps before entering a contract), and because we have a legitimate interest in checking that applicants can afford the agreement and in preventing fraud.

Credit checks

To assess your application, we search your details with a credit reference agency, Experian. Experian keeps a record of the search. If you rent from us, we also share information about your account and how you pay with credit reference agencies, who may share it with other organisations to help them assess applications for credit and prevent fraud. Experian explains how it uses your information, and your rights, in its Credit Reference Agency Information Notice.

Decisions on applications are made by our staff, using the credit report and the information you've given us.

Paying your account online

When you pay online we collect your name, address, phone number, email address, the reference you're paying (such as your rental account number) and the amount. You enter your card details on the secure payment page of NatWest Tyl (run by Fiserv), not on our website, so we never see or store them. Tyl tells us whether the payment worked and gives us a transaction reference.

We use this to take your payment and keep your account up to date, as part of our agreement with you, and to keep the financial records the law requires.

Contact form, emails and phone calls

When you use our contact form, email or call us, we receive your name, contact details and whatever you tell us. We use this to reply and help you, which is in our legitimate interest and yours. Contact form messages are emailed to our team; the website doesn't keep a copy.

Using our website

Like any website, our server receives your IP address and browser details when you visit, so it can send you pages. We also use them briefly to protect our forms from abuse, for example by limiting how many times a form can be sent. Our forms are protected by Cloudflare Turnstile, which checks whether a form is being filled in by a person without setting cookies; Cloudflare receives information about your browser and device to do this, as described in its Turnstile privacy policy. These protect our site and are in our legitimate interest.

With your consent, we use Google Analytics to understand how the site is used, and show a Google map on our Contact page. Our cookie policy explains these, and how to change your choice.

Who we share your information with

We don't sell your information. We only share it where we need to:

• Experian, for credit checks and to report how a rental account is paid, as described above
• NatWest Tyl and Fiserv, to process card payments
• Cloudflare, for the spam check on our forms and to store website images
• Google, for Analytics and Maps if you accept them
• the companies that host our website and email, who store information for us and may only use it on our instructions
• our professional advisers, such as our accountants, where needed
• the police, courts or regulators, where the law requires it, or to establish or defend legal claims

Google may process information in the United States. Transfers to the US are protected under the UK's data bridge with the US, or by contract terms approved by the UK government.

How long we keep it

• Rental applications are deleted from our website automatically 2 months after we receive them. Copies emailed to our team are deleted on the same timetable. If your application is accepted, what we need to run your rental agreement moves to your customer record.
• Customer and rental agreement records are kept for 6 years after your agreement ends, as we may need them for accounts, tax or legal claims.
• Online payment records are kept for 6 years, as financial records.
• Enquiries are kept for as long as we need to deal with them, and normally no longer than 12 months.

Keeping it safe

Our website uses an encrypted (HTTPS) connection. Only authorised staff can see applications and payment records, through a password-protected admin area. No system is completely secure, but we take reasonable steps to protect your information and will act quickly if something goes wrong.

Your rights

You have the right to:

• ask for a copy of the personal information we hold about you
• ask us to correct information that's wrong or incomplete
• ask us to delete your information, where we don't need to keep it
• ask us to limit how we use it, or object to us using it on the basis of our legitimate interests
• ask for information you gave us in a format you can pass to someone else
• withdraw your consent at any time, where we rely on it (such as for Analytics cookies)

To use any of these rights, contact us using the details above. We'll reply within one month. There's normally no charge.

If you're unhappy with how we've handled your information, please tell us first so we can try to put it right. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this policy

We'll update this policy when the way we handle information changes. The date at the top shows when it last changed.